McVay already has a simmering situation with Woods, whose unhappiness with his lack of targets resulted in a spike in touches in Week Five against the Seahawks. Since then, however, the pendulum has swung back to Kupp.
The situation becomes even more pronounced if Jackson goes and the Rams develop a need at the position. Perhaps they’ll balance it out by trading for a tight end, such as Eric Ebron of the Steelers. That would reunite Ebron with quarterback Matthew Stafford.
Either way, it would be better for the Rams if Jackson wanted to stick around. Then again, if he can’t accept his current role with one of the best teams in football, maybe the Rams will be better off if he’s gone.