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So there are many ways to create a podcast and then upload it so listeners or viewers eventually play it. There are a variety of ways also to do podcasts or youtube content. Many people pay for services like streamlabs or Streamyard to easily connect guests and collaborators. There also free ways like OBS that allow you to create your perfect broadcast but they require you to know how to use adobe photoshop to create your graphics. Then you use zoom microsoft teams or google meet to create the meeting and then share that screen as a livestream or a recorded video to edit it.
Here is a comprehensive guide to mastering Podcast SEO to ensure your show doesn’t get buried in the noise.
In 2026, podcasting is no longer just about the audio; it’s a multi-platform content ecosystem. With over 619 million listeners worldwide and YouTube leading as the most popular platform for podcast consumption, your SEO strategy must be as dynamic as your content.
Podcast
An RSS feed automatically takes the recorded podcast and distributes the feed or video to several podcast hosts. Everytime a episode is recorded and uploaded it automatically is sent out to the platform.
https://rsscom.pxf.io/c/6787987/3077476/29421
(GainzMedia.com and Robert Banker may earn commision on links included in this post)
Distribution
The audio file is uploaded to RSS, Spreaker, Spotify For Creators or any other podcast host. The website allows for information to be added to describe the show/podcast. Which then adds it to the data that google search uses to show you results.
Search Engine Optimization turns that posted podcast into an appearance on a google search result. It also helps it to be displayed on social media for a potential audience who has interest in this topic.
What To Do After You Recorded Your Podcast ?
You have a couple options, if you want to send an audio version to the rss feed, you need to seperate the audio file from the video file. Then you can use a Video Editing Software like Adobe Premiere Pro or a mobile app version.
How Search Engine Optimization Works For Podcasts Audio/Video
Optimize Your Metadata (The Basics Still Matter)
Search engines can’t “hear” your audio perfectly yet, so they rely heavily on your text.
Keyword-Rich Titles: Move away from vague titles like “Episode 45: Monday Chat.” Use descriptive, searchable titles like “The Remote Work Playbook: Strategies for 2026.”
Smart Descriptions: Your first 500 characters are crucial. Summarize the value immediately and naturally weave in primary keywords without “stuffing” them.
Skip Episode Numbers in Titles: Keep your titles clean. Use your hosting service’s metadata fields for numbering so the searchable title remains the focal point.Leverage Transcripts for “Searchable Audio”
In 2026, transcriptions are a standard growth input. They turn your audio into a searchable blog post, allowing Google to index every niche topic you mention.
On-Site SEO: Host a dedicated page on your website for each episode featuring the full transcript.
Accessibility: Transcripts make your content available to the deaf and hard-of-hearing communities, which search engines reward.
Think Beyond the RSS Feed: The Multi-Platform Loop
The most successful creators in 2026 use a “portfolio approach” to discovery:
The Youtube Podcast Strategy
YouTube is Non-Negotiable: With 33% of U.S. listeners using YouTube, uploading video versions or even “static audio with captions” is essential for appearing in the world’s second-largest search engine.
Short-Form “Trailers”: Create 3 to 8 vertical clips (Reels, TikToks, Shorts) for every episode. These act as high-intent funnels back to your full show.
Podcast Schema: Use technical Podcast Schema on your website to help Google recognize your audio content and display it directly in search results.
Master the Platform Algorithms
Each platform has its own “secret sauce” for ranking:
Apple Podcasts: Focus on subscriber growth rate in the first 24–72 hours of a release. Completion rates (how much of the episode people actually hear) are also a major signal of quality.
Spotify: Prioritize streaming data and in-platform engagement.
Reviews and Ratings: While they don’t directly move the needle in Apple’s “Top Charts,” they provide social proof that improves click-through rates, which does impact ranking.
Build Authority with Backlinks
SEO isn’t just about what’s on your page; it’s about who trusts you.
Guest Appearances: Appearing on other shows creates natural backlinks to your site.
Strategic Partnerships: When guests share their episodes with their audience, it builds the domain authority search engines look for when deciding who to rank #1.
The Final Knowledge Gainz Of Podcasting
I spent the pandemic messing around and learning how to do all of this on a budget. Then I got a job again and became side tracked with work, which also meant I kept upgrading my equipment. So I have many fails on Youtube that I look back on and think what the hell was I thinking. But you have to take chances so you get more comfortable with recording and live streaming. Nobody cares in reality if you bomb a live stream or say something you didn’t mean. It is not the end of the world if no one watches your video or podcast. It just means you gotta step up your SEO game so people find it.
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